Empowering PowerXL:
Launch Success in Latin America
At DAC, we specialize in expanding the reach of renowned brands like PowerXL from the United States into Latin America. Our expertise includes ‘tropicalizing’ US brands to resonate effectively with Latin American consumers.
Discover how our strategic product launches and seasonal content have empowered PowerXL’s successful entry into new markets. Scroll down to explore our impactful strategies and measurable results.
SEASONAL CAMPAIGNS
We strategically harness key dates like Valentine’s, Christmas and Prime Day as well as regional celebrations to elevate brand visibility and engagement.
PowerXL enhances customer experiences with innovative products tailored for these occasions. As digital marketing specialists, we’ve empowered PowerXL in Latin America, crafting compelling seasonal campaigns, interactive content, and strategic collaborations that resonate deeply with local audiences, driving meaningful connections and growth.
CHRISTMAS
VALENTINES
SUPERBOWL
CHRISTMAS
VALENTINES
SUPERBOWL
PRODUCT LAUNCH CAMPAIGNS
Between 2022 and 2024, DAC played a pivotal role in developing the marketing materiales for the successful launch of over 15 products across Latin America previously established in the United States.
Our integrated approach blended creativity, thorough market analysis, and meticulous execution. Through strategic market research, a robust multichannel strategy, and compelling creative messaging, we enabled this renowned brand to effectively connect with and resonate among Latin American consumers.
This concerted effort has solidified their presence from Mexico to Chile, driving impactful engagement and market penetration.
Our strategies enabled PowerXL to achieve significant market positioning in Latin America:
- Enhanced Brand Recognition
- Sales Growth
- Increased Engagement and Loyalty
At DAC, we are proud to have played a pivotal role in PowerXL’s success story in Latin America. This accomplishment showcases our expertise, dedication, and creative process in tailoring strategies that resonate across diverse markets. Our commitment remains steadfast in elevating our partner brands to captivate and retain consumers, fostering enduring brand affinity.
